The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. My presentation, [...]
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The final presentation of our social media strategy for Vocalo.org happened on Thursday. It went really well, barring the fact that we went wayyyy over our allotted time. In the four days between the first draft of this that I posted online and [...] My social media class is finally wrapping up, and our final presentation is on Wednesday. As you might remember, I’ve been working to develop a social media strategy for public media streaming radio station Vocalo. Along the way, I hoped to be able to [...] This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting: Segment your audience via optional fees, so that people can pay for the services they want But still treat everyone great, no matter what they’ve paid you I think we could [...] Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to [...] Teddy Goff, of Blue State Digital, came to speak to my Social Media Marketing class last week. I’ve got to admit: even after reading his bio, I was a little jealous of Beth Kanter guest speaking at the Stanford GSB I updated the social media strategy presentation for my Artistic Director/Managing Director/senior staff, incorporating more of the research findings, and corrected a few formatting issues. The meeting date’s been set: Jan 25! Of course, the marketing office has already been moving forward: finally launched the Organizational goals, Industry bench marks, Success Metrics, Future growth opportunities for Yale Rep’s social media strategy in 2010. Help me make sure this presentation to my Artistic Director, Managing Director, Director of Marketing, and Associate Dean make them leap from their chairs in excitement. What am I missing? What sounds [...] |
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