The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. My presentation, Social Media [...]
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Ok, not Facebook per se, but a rant about theatres using social media inauthentically. I get it, you’re busy, there are a lot of social media platforms, and you’re not exactly sure which one(s) are worth your time. So, you decide to link your Facebook account to your Twitter feed and not bother [...]
The final presentation of our social media strategy for Vocalo.org happened on Thursday. It went really well, barring the fact that we went wayyyy over our allotted time. In the four days between the first draft of this that I posted online and our final presentation, we made [...]
My social media class is finally wrapping up, and our final presentation is on Wednesday. As you might remember, I’ve been working to develop a social media strategy for public media streaming radio station Vocalo. Along the way, I hoped to be able to apply what I know about how [...] What drives profitability in the theatre? First, let me be clear: the reasons to make profit are many fold: with this year’s extras, we can make better art next year, provide more for artists (and administrators), lower access barriers for audiences, ask less of our donors, and have greater economic and cultural impact in [...] This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting: Segment your audience via optional fees, so that people can pay for the services they want I think we could be doing a better job of this in [...] Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to begin. any thoughts?” So here’s [...] Teddy Goff, of Blue State Digital, came to speak to my Social Media Marketing class last week. I’ve got to admit: even after reading his bio, I was a little jealous of Beth Kanter guest speaking at the Stanford GSB Power of Social [...] I updated the social media strategy presentation for my Artistic Director/Managing Director/senior staff, incorporating more of the research findings, and corrected a few formatting issues. The meeting date’s been set: Jan 25! Of course, the marketing office has already been moving forward: finally launched the Yale Rep Facebook page. Organizational goals, Industry bench marks, Success Metrics, Future growth opportunities for Yale Rep’s social media strategy in 2010. Help me make sure this presentation to my Artistic Director, Managing Director, Director of Marketing, and Associate Dean make them leap from their chairs in excitement. What am I missing? What sounds impossible? How could I make [...] |
          
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