The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly [...]]]>

The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker.  My presentation, Social Media Strategy: Why ROI Isn’t Enough went quite well. I’ve received so much great input from folks over the past four months about what I should talk about, and was overwhelmed with gratitude from the many good luck emails in the days leading up to my presentation. So without further ado, for those of you who couldn’t be with us in person, and may not have caught the original tweeted link, here goes nothing:

You can also check out the live tweeting commentary. A few folks requested my notes, since I rattled off a bunch more stats.

Shortly after my presentation, my interview podcast with Technology in the Arts also went live! It in, I discuss the most significant findings of my social media research for theatres.

Speaking of, now I’m off to gather my thoughts on speaking at Americans for the Arts next weekend in Baltimore about Branding Yourself Through Social Media with the estimable Ian David Moss.

Possibly related posts:

1. Theatre & Social Media in 2009
2. A Social Media Measurement Plan
3. Social Media Strategy Recommendations for 2010
4. What do YOU want to know about Theatre and Social Media?

A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the [...]]]>

A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible blogs?), and a wakeup call to all those who’ve yet to even dip their toes in the social media waters. And next week I start my Social Media Marketing class over at the School of Management! Stay tuned for a glimpse of the latest social media research *outside* the world of theatre.

Possibly related posts:

1. Theatre & Social Media: TCG 2010
2. A Social Media Measurement Plan
3. What do YOU want to know about Theatre and Social Media?

Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the [...]]]>

Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the primary goal is new customer acquisition. How much success are theatres finding with social media? Find out here.

Possibly related posts:

1. Social Media: the Real Data
2. Theatre & Social Media in 2009