The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. My presentation, Social Media [...]
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A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible blogs?), and a wakeup call [...] Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the primary goal is new customer acquisition. How much success are theatres finding with social [...] |
          
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