The Epic Facebook Experiment

For months now I’ve been wanting to do an experiment on Facebook but haven’t had the time. The Daily Beast finally beat me to it with their Cracking Facebook’s Code article yesterday, which shows essentially:

If you don’t have a lot of friends, you won’t [...]

A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is [...]

Theatre & Social Media: TCG 2010

The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. [...]

Let’s Talk Metrics

tape measure

Social Media is growing up. We have more platforms and more thought leadership than ever before, but already our friends are trusting us less. In the beginning, there was sticky. Now we’re connected. And we want our content to be slippery, easy to pass on to our friends, and their friends, and their friends. I think reach, across users and across platforms, is becoming as important as volume. [...]

@mentions as measure of user engagement

So here’s a theory I’m testing out: Having more followers, tweeting more often, and/or being followed by more lists doesn’t necessarily lead to more @mentions (the holy grail, at least for now). I’ve yet to determine what does generate @mentions, but I’m working on it…more soon. Link to more