Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is good, bad, or average. And the truth [...]
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 Social Media is growing up. We have more platforms and more thought leadership than ever before, but already our friends are trusting us less. In the beginning, there was sticky. Now we’re connected. And we want our content to be slippery, easy to pass on to our friends, and their friends, and their friends. I think reach, across users and across platforms, is becoming as important as [...] |
          
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