24 Usable Hours » Index

Facebook ROI: a study of LORT Theatres

Devon Smith — Thu, 12 Nov 2009 10:02:38 +0000

Trying to measure an individual theatre’s impact (user engagement) versus effort (theatre’s own actions) relative to the field at large to see who’s getting the most bang for their buck on Facebook. To my delight, some unexpected names showed up at the top of the list. Excited to do more digging to find out why. More here. NOTE: First Draft.

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LORT Twitter Index

Non-LORT Index

Devon Smith — Thu, 05 Nov 2009 04:09:00 +0000

Based on a few requests, I’m starting a non-LORT indexed list as well. It’s possible I’ll collapse the two lists at some point. But for now, if you’ve got theatres I should add, feel free to let me know via @devonvsmith. WARNING: I’m a full time student, but I’m doing my best to respond to tweeps in real time regarding the study. So if I’m slow to update, rest assured I’m busy in class learnin’ stuff. Link to more

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(A) Listed Theatres

Devon Smith — Wed, 04 Nov 2009 05:12:00 +0000

Link: (A) Listed Theatres

Surprise surprise: number of followers is the best predictor of how many lists are following you(r theatre). @GuthrieTheater leads the group with 71 lists following them. Don’t forget to check out http://listorious.com/ for more.

So are lists a better measure of user engagement than @mentions? Link to more

PS: non-LORT folks

Devon Smith — Wed, 04 Nov 2009 03:45:23 +0000

like @BAM_Brooklyn (83), @mcctheater (78), gglasstheatre (70), and @SteppenwolfThtr (70) also score particularly high on the index…who else should I be looking at?

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LORT Twitter Index

Devon Smith — Wed, 04 Nov 2009 03:06:00 +0000

Attempting to quantify the theatre field’s use of social media. What am I missing? Link to more. Also, Chris Ashworth responds.

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