Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is good, bad, or average. And the truth [...]
|
|||||
 |
The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. My presentation, Social Media [...] Ok, not Facebook per se, but a rant about theatres using social media inauthentically. I get it, you’re busy, there are a lot of social media platforms, and you’re not exactly sure which one(s) are worth your time. So, you decide to link your Facebook account to your Twitter feed and not bother [...] We’ve all lamented how difficult it is to tie social media engagement directly to ticket sales. Then, in walks Facebook Connect! Ok, so FBC has been around for about a year, but I think at least a few theatres (and online ticketing companies) should be ready to [...] A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible blogs?), and a wakeup call [...] Kansas City Repertory Theatre made the #2 spot on my list of Facebook Pages of highest average returns relative to their LORT peers. So I thought I would take a closer look at what they’re doing, how their fans are responding, who their engaged fans are, and what general conclusions I might draw about the [...] Trying to measure an individual theatre’s impact (user engagement) versus effort (theatre’s own actions) relative to the field at large to see who’s getting the most bang for their buck on Facebook. To my delight, some unexpected names showed up at the top of the list. Excited to do more digging to find out why. [...] |
          
|
|||
|
Copyright © 2010 24 Usable Hours - All Rights Reserved |
|||||
Most Popular