Six months ago I got a call from one of my former classmates, Frances Black, asking me to be the project manager for “a social networking site for off Broadway theatre companies in collaboration with A.R.T./New York and
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We’ve all lamented how difficult it is to tie social media engagement directly to ticket sales. Then, in walks Facebook Connect! Ok, so FBC has been around for about a year, but I think at least a few theatres (and |
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