Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is good, bad, or average. And the truth [...]
|
|||||
 |
The Theatre Communications Group 2010 National Conference wrapped up last night. I heard word it was the largest in the conference’s history, clocking in at just under 1,000 attendees. A sizable chunk of those folks live tweeted several breakout sessions, mostly under the #TCG2010 moniker. My presentation, Social Media [...] A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible blogs?), and a wakeup call [...] Half of LORT theatres do it. Few find sustained user engagement. Are theatre’s blogs a legacy of days gone past, or will the trend continue to rise? Does it pay off to continue blogging if you’re also Facebooking and Tweeting? What are users looking for in a theatre’s blog? I’ve attempted to answer at least [...] |
          
|
|||
|
Copyright © 2010 24 Usable Hours - All Rights Reserved |
|||||
Most Popular