I’ve had the great opportunity to be working with Theatre Bay Area and Zoetica Media (aka Beth Kanter) on a year long project called Leveraging Social Media that includes mentoring 10 arts organizations while they create a fully fledged and operational [...]
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For months now I’ve been wanting to do an experiment on Facebook but haven’t had the time. The Daily Beast finally beat me to it with their Cracking Facebook’s Code article yesterday, which shows essentially: If you don’t have a lot of friends, you won’t show up [...] 
I’ll be teaching a workshop in a few weeks on Location Based Social Networks and the Arts in San Francisco. We’ll be chatting about Google Places, Yelp, Facebook Places, and Foursquare. I know there will be total novices in the crowd who’ve never used (or maybe [...] Nonprofiteers have been collectively organizing online for years–from email listserves to teleconferences to online message boards. But Twitter, and specifically hashtags, has created the ideal space to carry on industry-wide conversations across time, place, and topic. This is interesting to me. So as the final paper for [...] 
Social Media is growing up. We have more platforms and more thought leadership than ever before, but already our friends are trusting us less. In the beginning, there was sticky. Now we’re connected. And we want our content to be slippery, easy to pass on to our friends, and their friends, and their friends. I think reach, across users and across platforms, is becoming as important as volume. [...] A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible [...] Attempting to quantify the theatre field’s use of social media. What am I missing? Link to more. Also, Chris Ashworth responds. |
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