Sundance 2012 & Social Media: What’s a Filmmaker To Do?

With 9 days and counting until the 2012 Sundance Film Festival kicks off, how are films using social media differently this year compared to last. If you’re a filmmaker and haven’t started using social media to promote your film yet, what should your priorities be in the next week? [...]

Twitter Hashtags: Nonprofits Speak UpTwitter Hashtags: Nonprofits Speak Up

Nonprofiteers have been collectively organizing online for years–from email listserves to teleconferences to online message boards. But Twitter, and specifically hashtags, has created the ideal space to carry on industry-wide conversations across time, place, and topic. This is interesting to me. So as the final paper for [...]

Foursquare's (Lack of ?) Growth Foursquare’s (Lack of ?) Growth

There’s no doubt Foursquare has grown substantially since the last time I posted data about them in January. In the first three months of the year (Jan 11 – Apr 11), at LORT theatres:

check ins have more than tripled unique users checking in have [...]

Social Media: the Real DataSocial Media: the Real Data

I’ve wrapped up most of my primary research on LORT theatres’ efforts and impacts on the 6 major social media platforms. As I begin writing my final report on social media strategy recommendations for Yale Rep, I thought (some) folks might be interested in having access to all of the [...]