Ok, I can’t resist. I know you haven’t heard from me in months and months (I survived an 80 day trip around the world btw! More on that coming soon), but I wanted to submit a few thoughts on the #supplydemand discussion inspired by
Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is good, bad, [...]
Last week I attended The Networked Nonprofit book launch in New York City, at this cool little joint called Demos. It was great to see Beth again, and finally meet Allison. I read about a book a [...]
This is the story of 3 people (and organizations) who taught me 13 incredibly important lessons about innovation. Take a moment and get to know them, and then I’ll jump into the lessons learned.
Mercy Corps is pretty cool. They describe themselves as, “a team [...]
I got a little antsy in social media class today, and decided to revamp the curriculum. IMHO, this is what the class should have covered (none of which it currently does). To give a little context, the class meets twice a week, for 1 hour 20 minutes [...]
We’ve all lamented how difficult it is to tie social media engagement directly to ticket sales. Then, in walks Facebook Connect! Ok, so FBC has been around for about a year, but I think at least a few theatres (and
What drives profitability in the theatre?
First, let me be clear: the reasons to make profit are many fold: with this year’s extras, we can make better art next year, provide more for artists (and administrators), lower access barriers for audiences, ask less of our donors, and [...]
This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting:
Segment your audience via optional fees, so that people can pay for the services they want But still treat everyone great, no matter what they’ve paid you
I think we could [...]
Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to [...]