Circle Up People, the future of Google Plus depends on itCircle Up People, the future of Google Plus depends on it

Forget the debate for a moment on what Google Plus is right now. Let’s assume Google+ has the capacity to do anything, the question is what will it do, and how will users adapt it for their own purposes. Remember when Facebook first launched? No newsfeed. No [...]

#SupplyDemand: It's all a matter of perspective#SupplyDemand: It’s all a matter of perspective

Ok, I can’t resist. I know you haven’t heard from me in months and months (I survived an 80 day trip around the world btw! More on that coming soon), but I wanted to submit a few thoughts on the #supplydemand discussion inspired by

A Social Media Measurement PlanA Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments, @mentions, whatever) is good, bad, [...]

The Networked Nonprofit Theatre: A Manifesto & A Book Review

Last week I attended The Networked Nonprofit book launch in New York City, at this cool little joint called Demos. It was great to see Beth again, and finally meet Allison. I read about a book a [...]

13 Lessons on Innovation13 Lessons on Innovation

Yale SOM Integrated Curriculum

This is the story of 3 people (and organizations) who taught me 13 incredibly important lessons about innovation. Take a moment and get to know them, and then I’ll jump into the lessons learned.

The Players

Mercy Corps is pretty cool. They describe themselves as, “a team [...]

Social Media CurriculumSocial Media Curriculum

I got a little antsy in social media class today, and decided to revamp the curriculum. IMHO, this is what the class should have covered (none of which it currently does). To give a little context, the class meets twice a week, for 1 hour 20 minutes [...]

Facebook Connect: From Fans to Ticket BuyersFacebook Connect: From Fans to Ticket Buyers

We’ve all lamented how difficult it is to tie social media engagement directly to ticket sales. Then, in walks Facebook Connect! Ok, so FBC has been around for about a year, but I think at least a few theatres (and

Making Money Making ArtMaking Money Making Art

What drives profitability in the theatre?

First, let me be clear: the reasons to make profit are many fold: with this year’s extras, we can make better art next year, provide more for artists (and administrators), lower access barriers for audiences, ask less of our donors, and [...]

The VIP TreatmentThe VIP Treatment

This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting:

Segment your audience via optional fees, so that people can pay for the services they want But still treat everyone great, no matter what they’ve paid you

I think we could [...]

A Foursquare StrategyA Foursquare Strategy

Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to [...]