With 9 days and counting until the 2012 Sundance Film Festival kicks off, how are films using social media differently this year compared to last. If you’re a filmmaker and haven’t started using social media to promote your film yet, what should your priorities be in the next week? [...]
Pepys Inc debuted a mobile app called e-geaux (pr: ego) at the Capital Fringe Festival last month. Advertising for the show promised, “the only Cap Fringe show where you turn your phone ON!” and “Audiences will opt-in to the e-Geaux application with their real [...]
I’ll be teaching a workshop in a few weeks on Location Based Social Networks and the Arts in San Francisco. We’ll be chatting about Google Places, Yelp, Facebook Places, and Foursquare. I know there will be total novices in the crowd who’ve never used (or maybe [...]
Last year I attended the Sundance Film Festival for the first time, and was struck by how much I relied on fellow festival goers to decide which films I should go see. So I returned this year with the intention of diving into the role of social media in independent film-from the FestivalGenius rankings to Facebook page, Twitter hashtags to Kickstarter funding. [...]
In a previous post, I shared the NYTN advertising budget breakdown. Today on Twitter I let a few interesting tidbits drop about how successful/not we were finding each of the methods of marketing, advertising and public relations, and enough interest was stirred that a follow up post seemed appropriate.
Dad’s Garage Digital Media Audit
View more presentations from Devon Smith.
Of all the awesome people I met at the TCG conference, only Kevin Gillese actually asked me what I thought of his theatre’s social [...]
My social media class is finally wrapping up, and our final presentation is on Wednesday. As you might remember, I’ve been working to develop a social media strategy for public media streaming radio station Vocalo. Along the way, I hoped to be able to [...]
I updated the social media strategy presentation for my Artistic Director/Managing Director/senior staff, incorporating more of the research findings, and corrected a few formatting issues. The meeting date’s been set: Jan 25! Of course, the marketing office has already been moving forward: finally launched the
Organizational goals, Industry bench marks, Success Metrics, Future growth opportunities for Yale Rep’s social media strategy in 2010. Help me make sure this presentation to my Artistic Director, Managing Director, Director of Marketing, and Associate Dean make them leap from their chairs in excitement. What am I missing? What sounds [...]
Kansas City Repertory Theatre made the #2 spot on my list of Facebook Pages of highest average returns relative to their LORT peers. So I thought I would take a closer look at what they’re doing, how their fans are responding, who their engaged fans are, and what general conclusions [...]