What do YOU want to know about Theatre and Social Media?

I’m putting the final touches on my TCG Conference presentation, and realizing that as usual, I have way too much ground to try to cover in 1.5 hours. Problem is, I fly off for Chicago in T-minus 9 minutes; well, that’s when my cab is arriving to begin my car > train > bus > airplane > train > bus journey to the doorstep of About Face Theatre in which I will pick up keys to the apartment I’m staying in this week. Whew.

So here’s the scoop: I need your help in narrowing down what the most important issues are to be addressing in this presentation. Leave a comment on this post, or tweet using the #tcgsocmed tag. The groundrules:

Time: Friday 2:00-3:30pm (CST) including a Q&A (I thought I’d try to leave 20-30 minutes for Q&A, but maybe that’s too aggressive?).

Description: Social Media Strategy: Why ROI Isn’t Enough. You’ve got an active Facebook fan page, a rabid Twitter following, and a kick ass website. Now what? Once you’ve started experimenting, how do you know when you’ve hit upon something that works? How do you measure success? What’s the true impact of your social media strategy? Can you start scaling back other marketing efforts now that you’ve got all of these engaged fans? Why might you want to take social media beyond the marketing department? Where can you find other social media tools and resources on the web? Join us for a practical discussion on framing a robust social media strategy, deciding what to measure, learning about what’s next in this quickly changing field, and sharing with colleagues from across the country about what’s working and what needs a new solution.

Documents: I already shared 3 older reports on the spiffy conference 2.0 website that TCG is rocking. The original LORT & Social Media study that attracted so much attention in the first place, plus the Yale Rep Social Media Strategy presentation, and the Vocalo Social Media Strategy presentation. But of course, who knows how many folks will have read any of those. I’m trying not to repeat most of what I said in those reports, but instead try to pull out the few key highlights.

What I’ve got at my disposal: I’ve collected pretty comprehensive data on all 475 TCG theatres use of Facebook and Twitter. I’ve got some data about YouTube and Foursquare (basically from the original LORT study), but I hope to do a bit of data collection in the next few days.

Here’s the outline of the presentation so far:

1. Social Media: Why it Matters
2. If you do nothing else, do this
3. Facebook
   1. General demographics & recent news
   2. TCG & Facebook
   3. Case study of a theatre using Facebook
   4. Metrics and Tools
4. Twitter
   1. General demographics & recent news
   2. TCG & Twitter
   3. Case study of a theatre using Twitter
   4. Metrics & Tools
5. YouTube
   1. General demographics & recent news
   2. LORT & YouTube
   3. Case study of a theatre using YouTube
   4. Metrics & Tools
6. Foursquare
7. Yelp
8. MySpace
9. Flickr
10. Blogs
11. Staffing for Social Media
12. Resources to use
13. The Future of Social Media

Ok. A horn is honking. I’m off and running. Leave a comment or tweet to your heart’s content (#tcgsocmed) letting me know what I should focus on, what other data I should have collected, what your burning questions are, what you think everyone should know about theatre & social media.

Possibly related posts:

1. Theatre & Social Media: TCG 2010
2. Theatre & Social Media in 2009
3. Vocalo.org: A Social Media Strategy for Public Media