So that’s the publicly available data. You could analyze yourself, benchmark against your peers, or stalk your competitors. There’s a whole other set of free online tools you can use if you’re trying to just look at your own brand. But that’s a topic for another post.
Now that you’ve got this overwhelming amount of data, you have to try to make strategic sense of it. What does the data tell you? Based on what Vocalo’s doing (or not doing), what’s working? Where are their fans engaged? How could they be doing a better job?
But don’t take just my word for it. Check out the master of metrics himself, Avinash Kaushik, he’s the “Analytics Evangelist” for Google. Many thanks also to my fabulous classmates Rob Levy and Meredith Trainor for putting up with my endless rambling about the awesomeness of social media metrics.
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