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Social Media is growing up. We have more platforms and more thought leadership than ever before, but already our friends are trusting us less. In the beginning, there was sticky. Now we’re connected. And we want our content to be slippery, easy to pass on to our friends, and their friends, and their friends. I think reach, across users and across platforms, is becoming as important as volume. [...] I recently made a bet with a friend of mine that who ever snags a presenting role at the TED Talks first, has to buy the other one a ticket to the most expensive conference ever. Ever since [...] We’ve all lamented how difficult it is to tie social media engagement directly to ticket sales. Then, in walks Facebook Connect! Ok, so FBC has been around for about a year, but I think at least a few theatres (and |
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