via ToniVC's photostream
There’s a few posts I’ve been wanting to write lately…
How to steal the charter school business model for small theatres Why the rise of statistics in sports management could be a model for arts management Which
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This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting: Segment your audience via optional fees, so that people can pay for the services they want But still treat everyone great, no matter what they’ve paid you I think we could [...] Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to [...] Teddy Goff, of Blue State Digital, came to speak to my Social Media Marketing class last week. I’ve got to admit: even after reading his bio, I was a little jealous of Beth Kanter guest speaking at the Stanford GSB This was a plea made by the ever-interesting Amber Naslund. She makes a compelling case to stop proclaiming ourselves experts, and instead re-examine what it is we don’t know (enough) about. As someone who has spent the past 9 years in higher education earning 4 different degrees, [...] Foursquare might just be the next Twitter. My initial research focused on social media platforms Yale Rep had a legitimate chance of using this year. Since we didn’t yet have a Facebook page, Foursquare didn’t exactly make [...] As my research on social media draws to a close, and I begin thinking about how to explain the gender imbalance in the theatre management field, I started thinking about how far I’ve come as a blogger. As it turns out: It’s a [...] I updated the social media strategy presentation for my Artistic Director/Managing Director/senior staff, incorporating more of the research findings, and corrected a few formatting issues. The meeting date’s been set: Jan 25! Of course, the marketing office has already been moving forward: finally launched the A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible [...] |
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